Award-rich momentum Novitas Communications has been recognized with multiple industry awards in 2025 and 2024, including a first-of-its-kind Zenith Award and Silver Pro Bono and Best Practice honors. This demonstrates credibility, differentiation, and a track record that can be leveraged to pursue larger client wins and expand into organizations seeking proven PR partners.

Executive leadership growth Key leadership moves include Jaime Gardner advancing from Business Development and Communications Director to Executive Vice President by 2025, signaling a strengthened go-to-market and client relationship capability. This presents an opportunity to position Novitas for strategic partnerships and enterprise clients seeking seasoned communicators.

Diverse client capabilities The firm markets itself as a full-service, technology-enabled communications consultancy with specialties in corporate and crisis communications. Targeting mid-to-large public and private sector organizations facing complex issues could yield cross-sell opportunities across corporate affairs, crisis response, and issue management.

Regional to international reach With a base in the Rocky Mountain region and notes of serving an international clientele, there is potential to expand into multinational accounts and cross-border campaigns, particularly in industries prone to regulatory and reputational risk where PR leadership is crucial.

Proactive digital credentials Awards recognition for digital campaigns (PR Daily) and a technology stack including WordPress, Shopify, WooCommerce, and analytics tools indicate readiness for data-driven, digital-first campaigns. Leverage this to pitch integrated paid, social, and influencer initiatives to growth-focused brands seeking measurable PR ROI.