Target Small Businesses Novo’s focus on small businesses with free checking and seamless integrations presents an opportunity to offer complementary financial management tools, accounting software, or advanced automation solutions tailored to underserved SMB needs.

Leverage Technology Utilizing Novo’s tech stack, which includes AWS, Google, and Zoom, there is potential to develop or integrate innovative cloud-based financial services, customer engagement platforms, or collaboration tools that enhance the digital banking experience for their clients.

Expand Financial Offerings Given Novo’s partnership with Middlesex Federal Savings and its position in the fintech space, there is scope to introduce specialized financial products such as merchant services, credit solutions, or investor relations platforms to deepen client relationships.

Address Industry Trends With Novo’s recent positioning amidst a competitive landscape similar to pharmaceutical market trends, strategic sales opportunities exist in offering risk management, compliance tech, or emerging financial solutions as the company scales and diversifies.

Support Business Growth Novo’s growth initiatives and focus on empowering small businesses create demand for business development tools, marketing automation, and customer relationship management solutions to sustain their client success and market expansion.