ROI driven NBI positions itself around delivering measurable ROI by reducing labor and materials costs and mitigating risk. Sales can leverage this to propose value-based engagements, focusing on cost reductions and faster time-to-value through Core-Out methodologies.

Data enablement Core-OutTM emphasis on turning raw data into meaningful, actionable information suggests opportunities to upsell data strategy, analytics enablement, and self-service BI capabilities for clients seeking improved decision making.

Tech stack fit With a stack including Drupal, WordPress, Shopify, Microsoft 365, Azure, Google Cloud, and Stripe, there are cross-sell chances into cloud hosting, content/commerce platforms, and integrated business apps for clients already using these technologies.

SMB focus Current employee range (2-10) and revenue in the 1–10M range indicate a small-to-mid market focus. This opens opportunities for scalable, repeatable services, accelerators, and affordable, modular BI and data strategy engagements tailored to SMBs.

Strategy to expansion Recent client ROI messaging and a broad set of digital and cloud capabilities imply potential for expansion into adjacent services such as data governance, cloud migration, and managed analytics to deepen client relationships and increase contract value.