Marketing Enablement Leverage the current tech stack including TikTok Pixel, Google Pay, PushOwl and data visualization tools to scale social commerce and personalized campaigns for NOWADAYS. Focus on conversion rate optimization, retargeting, and expanding into TikTok and other social channels to reach fashion minded audiences while tracking ROI with clear dashboards.

Payments Strategy The documented interest in internet mobile banking apps and presence of Google Pay and American Express indicates a demand for seamless payments. Propose providing integrated merchant services, secure checkout, multi currency support, and flexible invoicing to attract fashion brands and retailers.

Scale Operations Small employee base suggests efficiency gains via automation. Propose implementing ERP/PLM integration, inventory and order management, and automated supplier communications to enable growth without proportional headcount.

Private Label Growth Position NOWADAYS as a private label textile manufacturer for European brands and retailers. Offer white label fabrics, customization, and fast sample cycles to win B2B partnerships, with emphasis on agile production and reliable lead times.

Sustainable Branding The brand messaging points toward style with global reach; an opportunity to emphasize sustainable materials, traceability, and responsible sourcing to align with market trends in Europe. Propose storytelling, certification support, and transparent supply chain communications to attract eco conscious buyers.