Acquisition Synergy NowPow’s integration with Unite Us creates a compelling entry point to scale social determinants of health referrals within large health systems, health plans, and IDNs already using Unite Us. Position as a way to expand care coordination, streamline referrals, and demonstrate measurable outcomes across new accounts.

Broad Geographic Footprint With a presence in 14 states plus Washington, DC and a diverse roster of partners from big health systems to community organizations, there is strong potential to replicate success in new markets and verticals such as higher education, rural health, and local social services.

Health Plan Targeting Prior successes with Humana and Marshfield Clinic Health System indicate a clear path to additional payers and provider networks seeking to scale SDOH programs. Highlight combined capabilities with Unite Us to accelerate ROI through integrated referrals and outcomes analytics.

Data Analytics Leverage NowPow’s tech stack including Azure Data Lake, Power BI, and cloud platforms to offer advanced analytics, dashboards, and automation for social needs referrals, enabling tracking of outcomes, resource linkage speed, and cost savings.

Community Partnerships Existing collaborations with community food banks, universities, and health teams provide a ready network for expansion. Propose standardized data sharing, streamlined onboarding, and joint value propositions to widen impact and pipeline.