Acquired backing NowPow is now part of Unite Us, signaling strong enterprise backing and potential cross-sell opportunities with Unite Us’ broader client base and integrated health and social care platform.

Multi-state reach With presence across 14 states and Washington D.C., there are diverse market entry points for expansion, partner programs, and pilot opportunities in health systems, plans, and community organizations.

Health system traction Active partnerships with Marshfield Clinic Health System, Humana, and other large networks indicate credibility and potential for expanding referral-enabled services to larger health ecosystems and value-based care initiatives.

Data and tech stack A robust analytics and mapping toolkit ( Looker, Power BI, Tableau, ArcGIS, SQL Server, cloud platforms ) supports scalable referral workflows and outcomes measurement, enabling sell of integrated analytics and care coordination capabilities.

Social determinants Strong focus on connecting patients to social needs resources positions NowPow to partner with payers and providers pursuing SDOH strategies, community partnerships, and bundled resource navigation solutions.