Strategic partnership Position NRF Center for Retail Sustainability as a collaborator for retailers seeking to improve reverse logistics, circular economy practices, and sustainability metrics, offering access to research, best practices, and implementation frameworks to prospective clients.

Industry leadership Leverage affiliation with the National Retail Federation to connect with large retailers and brands seeking policy guidance, compliance support, and industry-standard sustainability programs, opening opportunities for consulting, training, and certification services.

Digital engagement Utilize the current tech stack and digital channels (Drupal, WordPress, Marketo, OpenAI, analytics tools) to offer targeted thought leadership, webinars, and data-driven sustainability insights to retailers looking to modernize their programs.

Scale potential With an 11-50 employee profile and multi-million revenue range, target mid-market and emerging enterprise retailers seeking scalable sustainability solutions, pilot programs, and partner-enabled implementations within their supply chains.

Global events Capitalize on NRF's international events and regional shows (APAC, PROTECT Conference) to create in-person demos, executive briefings, and joint speaking engagements that generate qualified opportunities with decision-makers.