NUDEA Employee Directory
Retail Apparel and FashionEngland, United Kingdom11-50 Employees
Nudea is a British lingerie and sleepwear brand founded by Priya Downes and launched in Spring 2019. Based in London, England, the company focuses on pieces that are carefully crafted and engineered for a better fit, aiming to improve how underwear feels for the wearer. In industry coverage, Nudea is described as a British B Corp underwear and sleep brand, signaling a commitment to responsible design within the retail apparel and fashion sector. The brand targets consumers seeking comfortable, well-fitting undergarments and sleepwear, addressing common fit and comfort challenges. Recent developments include the introduction of a lace capsule called Honeycomb in 2026 and the launch of Discovery Kits to simplify first-time buying, reflecting a focus on product accessibility and customer experience.