Nudie Jeans Email Format

Retail Apparel and FashionVästra Götaland, Sweden51-200 Employees

Nudie Jeans is a Swedish retailer in the apparel and fashion sector that centers on denim designed to endure. Its wear-and-tear philosophy seeks to extend the life of jeans through repair, encouraging pieces to be worn, repaired, and handed down rather than discarded. Founded in 2001 in Gothenburg, the company is based in Västra Götaland, Sweden, and emphasizes environmental responsibility and community. 

The brand serves customers who value longevity, repairability, and transparent, sustainable practices in clothing. It operates as a mid-sized retailer with a European footprint, reflecting growth in its store network and operations. In 2025 Nudie Jeans opened a store in Manchester, its first location in the UK outside London, illustrating its ongoing expansion in Europe.

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