NuNaturals

Wellness and Fitness ServicesOregon, United States2-10 Employees

NuNaturals is a small, family-owned company in the wellness sector that specializes in natural, plant-based sweeteners, baking ingredients, and dietary supplements. Its products focus on sugar-free options and are designed to support wellness through the foods and supplements people consume. The company is based in Eugene, Oregon, and has operated as a family-owned business for 31 years.

It serves consumers seeking natural sweeteners and dietary supplements, operating within the wellness and fitness services industry. In August 2025, reports noted a labeling error that led to the removal of two sugar-free products from sale.

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