Strategic Acquisition NuSoft Solutions was acquired by Avtex in May 2019, positioning it within a larger customer experience consulting ecosystem. This opens opportunities for cross-selling integrated CX and digital transformation services to existing clients.

Recognition & Credibility Winning the Microsoft Dynamics Sales Partner of the Year Award in 2018 highlights NuSoft’s strong expertise in Microsoft solutions, making it a prime candidate for sales of related Microsoft-based digital tools and consulting services.

Market Focus Operating within the IT services and consulting industry with a focus on Microsoft ecosystem solutions suggests a need for complementary software, cloud migration, and integration services among their client base.

Growth Potential With a revenue range of 10M to 25M and a team of 51-200 employees, NuSoft presents opportunities to upsell enterprise software, professional services, and technology upgrades tailored to mid-sized organizations.

Industry Alignment Their positioning in digital consulting with a focus on Microsoft technologies indicates a strong market demand for cloud services, enterprise resource planning, and digital transformation solutions, representing direct sales prospects.