Microsoft ecosystem NuSoft Solutions is positioned as a digital consulting leader within the Microsoft ecosystem, suggesting opportunities to upsell or cross-sell Microsoft Dynamics, Azure, Power Platform, and related productivity solutions to clients or as part of acquisition integration.

Acquisition history The 2019 acquisition by Avtex indicates potential for channel partnerships, resell agreements, or joint go-to-market efforts with CX and digital transformation providers to expand reach and service scope.

Mid-market focus With 51-200 employees and revenue in the 10M–25M range, NuSoft targets mid-market clients that may be seeking scalable digital consulting, managed services, and Dynamics-based deployments, presenting opportunities for value-based pricing and long-term engagements.

Awards leverage Previously recognized as Microsoft Dynamics Sales Partner of the Year, signaling credibility and a track record that can shorten sales cycles when pursuing enterprise buyers needing trusted Microsoft-based implementations.

Industry footprint Operating in Information Technology and Services with a demonstrated capability in digital consulting and analytics (Highcharts, Google Tag Manager, AEM), suggesting upsell of analytics, content management, and performance measurement solutions to optimize customer experiences.