Insights

Strong Editorial Independence Wirecutter’s commitment to rigorous journalistic standards and editorial independence presents opportunities to promote specialized content management or editorial solutions that enhance content authenticity and integrity for media companies.

Established Audience Trust As a leading product recommendation service with a large and dedicated user base, Wirecutter can be targeted for advertising or strategic partnerships with brands seeking to reach engaged consumers interested in quality products.

Digital Engagement and Testing Wirecutter's sophisticated testing and research processes create potential for collaboration with testing technology providers, analytics firms, or research tools that could streamline testing procedures or enhance data accuracy.

Content Innovation Opportunities Recent launches like investigative reports and lifestyle lists demonstrate a focus on diverse content; solutions in multimedia production, content distribution, or audience engagement tools could support these expansion initiatives.

Market Position and Growth With substantial revenue and a growth focus on digital content, there is potential to offer SaaS platforms, editorial workflow management, or monetization solutions to help Wirecutter scale efficiently and enhance revenue streams.

NYT Wirecutter Tech Stack

NYT Wirecutter uses 8 technology products and services including TrackJS, Prototype, Emotion, and more. Explore NYT Wirecutter's tech stack below.

  • TrackJS
    Analytics
  • Prototype
    Javascript Frameworks
  • Emotion
    Javascript Frameworks
  • FancyBox
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Envoy
    Load Balancers
  • GEODIS
    Logistics
  • Salesforce Marketing Cloud
    Marketing Performance Measurement

Media & News

NYT Wirecutter's Email Address Formats

NYT Wirecutter uses at least 2 format(s):
NYT Wirecutter Email FormatsExamplePercentage
First.Last@thewirecutter.comJohn.Doe@thewirecutter.com
54%
FLast@thewirecutter.comJDoe@thewirecutter.com
23%
First@thewirecutter.comJohn@thewirecutter.com
14%
Last@thewirecutter.comDoe@thewirecutter.com
9%
First.Last@nytimes.comJohn.Doe@nytimes.com
69%
FLast@nytimes.comJDoe@nytimes.com
25%
Last@nytimes.comDoe@nytimes.com
3%
First@nytimes.comJohn@nytimes.com
3%

Frequently Asked Questions

Where is NYT Wirecutter's headquarters located?

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NYT Wirecutter's main headquarters is located at 12-01 44th Avenue Astoria, New York 11101 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is NYT Wirecutter's official website and social media links?

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NYT Wirecutter's official website is nytimes.com and has social profiles on LinkedIn.

What is NYT Wirecutter's SIC code NAICS code?

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NYT Wirecutter's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 511 - Publishing Industries (except Internet).

How many employees does NYT Wirecutter have currently?

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As of April 2026, NYT Wirecutter has approximately 246 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: M. G.Vp Product: D. M.Head Of Video: K. Q.. Explore NYT Wirecutter's employee directory with LeadIQ.

What industry does NYT Wirecutter belong to?

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NYT Wirecutter operates in the Book and Periodical Publishing industry.

What technology does NYT Wirecutter use?

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NYT Wirecutter's tech stack includes TrackJSPrototypeEmotionFancyBoxMoment.jsEnvoyGEODISSalesforce Marketing Cloud.

What is NYT Wirecutter's email format?

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NYT Wirecutter's email format typically follows the pattern of First.Last@thewirecutter.com. Find more NYT Wirecutter email formats with LeadIQ.

How much funding has NYT Wirecutter raised to date?

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As of April 2026, NYT Wirecutter has raised $19M in funding. .

When was NYT Wirecutter founded?

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NYT Wirecutter was founded in 2011.

NYT Wirecutter

Book and Periodical PublishingNew York, United States201-500 Employees

Wirecutter is the best product recommendation service in the U.S. We care deeply about obsessively testing and researching thousands of products every year to recommend the best of everything, saving readers time and stress in figuring out what to buy.

Whatever sort of thing you need—tableware or TV or air purifier—we make shopping for it easy by telling you the best one to get. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships.

Section iconCompany Overview

Headquarters
12-01 44th Avenue Astoria, New York 11101 United States
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $19M

    NYT Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    NYT Wirecutter's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $19M

    NYT Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    NYT Wirecutter's revenue is estimated to be in the range of $100M$250M

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