Insights

Educational Content Engagement Wirecutter's focus on providing rigorously researched product recommendations positions them as a trusted source for consumers seeking reliable information, offering opportunities to target content management, analytics, and customer engagement solutions.

Content Testing & Optimization With their emphasis on testing and quality assurance, the company may benefit from advanced testing, collaboration, and analytics tools to enhance editorial workflows and maintain high standards, opening avenues for tech solutions tailored to content environments.

Media & Publishing Focus As part of The New York Times, Wirecutter operates within a high-profile media ecosystem, which suggests potential partnerships or sponsorship opportunities with advertising and marketing platforms to expand reach and revenue streams.

Financial Growth Potential With revenue estimates between 100 million to 250 million dollars and recent funding of 19 million, there is scope for financial and technology solutions to support scaling operations, improve monetization, and optimize revenue channels.

Legal & Compliance Needs Given recent legal actions and newsroom policy issues, there may be demand for legal services, compliance management tools, and risk mitigation solutions to support regulatory adherence and protect brand reputation.

NYT Wirecutter Tech Stack

NYT Wirecutter uses 8 technology products and services including TrackJS, Prototype, Emotion, and more. Explore NYT Wirecutter's tech stack below.

  • TrackJS
    Analytics
  • Prototype
    Javascript Frameworks
  • Emotion
    Javascript Frameworks
  • FancyBox
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Envoy
    Load Balancers
  • GEODIS
    Logistics
  • Salesforce Marketing Cloud
    Marketing Performance Measurement

Media & News

NYT Wirecutter's Email Address Formats

NYT Wirecutter uses at least 2 format(s):
NYT Wirecutter Email FormatsExamplePercentage
First.Last@thewirecutter.comJohn.Doe@thewirecutter.com
49%
FLast@thewirecutter.comJDoe@thewirecutter.com
24%
First@thewirecutter.comJohn@thewirecutter.com
16%
Last@thewirecutter.comDoe@thewirecutter.com
10%
FirstLast@thewirecutter.comJohnDoe@thewirecutter.com
1%
First.Last@nytimes.comJohn.Doe@nytimes.com
68%
FLast@nytimes.comJDoe@nytimes.com
25%
Last@nytimes.comDoe@nytimes.com
4%
First@nytimes.comJohn@nytimes.com
3%

Frequently Asked Questions

Where is NYT Wirecutter's headquarters located?

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NYT Wirecutter's main headquarters is located at 12-01 44th Ave, New York, 11101, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is NYT Wirecutter's official website and social media links?

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NYT Wirecutter's official website is nytimes.com and has social profiles on LinkedIn.

What is NYT Wirecutter's NAICS code?

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NYT Wirecutter's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does NYT Wirecutter have currently?

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As of October 2025, NYT Wirecutter has approximately 230 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: M. G.Head Of Photo & Video: M. H.Vp Product: D. M.. Explore NYT Wirecutter's employee directory with LeadIQ.

What industry does NYT Wirecutter belong to?

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NYT Wirecutter operates in the Book and Periodical Publishing industry.

What technology does NYT Wirecutter use?

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NYT Wirecutter's tech stack includes TrackJSPrototypeEmotionFancyBoxMoment.jsEnvoyGEODISSalesforce Marketing Cloud.

What is NYT Wirecutter's email format?

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NYT Wirecutter's email format typically follows the pattern of First.Last@thewirecutter.com. Find more NYT Wirecutter email formats with LeadIQ.

How much funding has NYT Wirecutter raised to date?

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As of October 2025, NYT Wirecutter has raised $19M in funding. .

When was NYT Wirecutter founded?

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NYT Wirecutter was founded in 2011.
NYT Wirecutter

NYT Wirecutter

Book and Periodical PublishingUnited States201-500 Employees

Wirecutter is the best product recommendation service in the U.S. We care deeply about obsessively testing and researching thousands of products every year to recommend the best of everything, saving readers time and stress in figuring out what to buy.

Whatever sort of thing you need—tableware or TV or air purifier—we make shopping for it easy by telling you the best one to get. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships.

Section iconCompany Overview

Headquarters
12-01 44th Ave, New York, 11101, US
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $19M

    NYT Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    NYT Wirecutter's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $19M

    NYT Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    NYT Wirecutter's revenue is estimated to be in the range of $100M$250M

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