Boutique Appeal Position Oakhurst Inn as a boutique, historic-invocation hotel near the University of Virginia, targeting academic visitors, visiting professors, and conference attendees seeking a charming, personalized experience with modern amenities.

Event and Retreat Revenue Leverage the state-of-the-art conference room and event space that seats up to 60 for business retreats, weddings, and academic events, offering on-site catering to upsell group bookings and multi-day stays.

Extended Stay Upsell Promote the 5 longer-term rooms for extended stays to visiting researchers, adjunct faculty, or project teams, creating recurring revenue with tailored weekly or monthly rates and bundled services.

Digital Expansion Capitalize on the strong digital footprint through WordPress, Google Cloud, and advertising tools to run targeted campaigns for UVA affiliates, conferences, and travel planners, plus optimize conversion with analytics and security training.

Strategic Partnerships Develop partnerships with UVA departments, local heritage tours, and corporate groups for preferred rates and bundled experiences, including pre- or post-event lodging, catering, and library-style gatherings.