Broad Vehicle Offerings Oakland Kia's expansion to include Mitsubishi alongside Kia and pre-owned vehicles creates multiple cross-selling opportunities. Engaging customers interested in hybrids, sport, economy, and luxury vehicles can boost sales across diverse segments.

Service & Parts Expansion With a comprehensive service department servicing all makes and models, there is a strong opportunity to upsell maintenance packages, genuine parts, and extended service contracts to existing customers seeking repairs or routine maintenance.

Digital Engagement The company's online presence and use of digital marketing tools like Bing Ads and Google Workspace suggest a receptive audience online. Developing targeted campaigns for financing options, trade-ins, and vehicle promotions can attract more local buyers.

Financial Flexibility Offering diverse financing options and trade-ins indicates an opportunity to tailor financial packages for credit-challenged or first-time buyers, expanding potential customer base for new and used vehicle sales.

Online Reputation Positive reviews on platforms like Yelp, Google, and Cars.com position Oakland Kia as a reputable dealership. Leveraging reviews and customer testimonials in outreach efforts can enhance trust and convert online inquiries into sales.