Facility scale Large 72K sqft athletic dome and 10-acre site indicating capacity for multiple concurrent events, presenting upsell opportunities in hosting leagues, tournaments, corporate outings, and multi-sport packages.

Family and youth focus Extensive summer camp programs and youth sports offerings provide cross-sell potential for memberships, seasonal memberships, equipment rentals, and bundled family event packages.

Diversified revenue streams Combination of sports facilities, bar/ patio, parties and special events suggests cross-promotional opportunities with beverage and food partners, birthday packages, and corporate group events.

Regional footprint Michigan base with a sizable local market feel; potential for partnerships with local schools, recreation departments, and regional leagues to drive recurring bookings and sponsorships.

Technology touchpoints Active digital presence and ad tech usage (The Trade Desk, social platforms, WordPress ecosystem) offers targeted outreach, retargeting, and CRM integration opportunities to convert inquiries into bookings and memberships.