Insights

Growing International Presence OAS has expanded beyond Sweden and now serves markets worldwide, indicating a broad customer base interested in vacation-themed apparel. This international reach presents opportunities to develop targeted marketing campaigns and collaborations in diverse regions to increase sales.

Niche Vacation Lifestyle Specializing in beachwear that evokes vacation feelings year-round, OAS appeals to consumers seeking leisure and escape, especially those planning trips or home-based leisurewear. Marketing strategies emphasizing lifestyle branding can attract more vacation-conscious buyers.

Modern eCommerce Platform With a tech stack that includes Tailwind CSS, Nuxt.js, and Klaviyo, OAS has a streamlined online presence optimized for conversions. Leveraging this platform for personalized offers and retargeting can boost online sales and customer retention.

Appealing Visual Branding The brand’s focus on sunny, warm vacation imagery can be utilized in visual marketing efforts to attract consumers seeking a summer vibe, creating opportunities for engaging social media campaigns and influencer collaborations to drive brand awareness.

Mid-Sized Market Position With a revenue range of 10 to 25 million dollars and a dedicated but moderate workforce, there is opportunity for scaling operations by expanding product lines or entering new markets to increase sales volume without overextending current resources.

Similar companies to OAS

OAS Tech Stack

OAS uses 8 technology products and services including Usercentrics, jsDelivr, Open Graph, and more. Explore OAS's tech stack below.

  • Usercentrics
    Consent Management
  • jsDelivr
    Content Delivery Network
  • Open Graph
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • Nuxt.js
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks

Media & News

OAS's Email Address Formats

OAS uses at least 1 format(s):
OAS Email FormatsExamplePercentage
First.Last@oascompany.comJohn.Doe@oascompany.com
50%
Last@oascompany.comDoe@oascompany.com
30%
First@oascompany.comJohn@oascompany.com
10%
LastF@oascompany.comDoeJ@oascompany.com
10%

Frequently Asked Questions

Where is OAS's headquarters located?

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OAS's main headquarters is located at Bondegatan 21, Stockholm, SE. The company has employees across 6 continents, including EuropeSouth AmericaAfrica.

What is OAS's stock symbol?

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OAS is a publicly traded company; the company's stock symbol is WLL.

What is OAS's official website and social media links?

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OAS's official website is oascompany.com and has social profiles on LinkedIn.

What is OAS's NAICS code?

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OAS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does OAS have currently?

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As of October 2025, OAS has approximately 96 employees across 6 continents, including EuropeSouth AmericaAfrica. Key team members include Head Of Operations: N. B.Head Of Ecom: O. O.Head Designer Menswear & Womenswear: C. L.. Explore OAS's employee directory with LeadIQ.

What industry does OAS belong to?

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OAS operates in the Retail Apparel and Fashion industry.

What technology does OAS use?

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OAS's tech stack includes UsercentricsjsDelivrOpen GraphJSON-LDNuxt.jsKlaviyoGoogle Tag ManagerTailwind CSS.

What is OAS's email format?

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OAS's email format typically follows the pattern of First.Last@oascompany.com. Find more OAS email formats with LeadIQ.
OAS

OAS

Retail Apparel and FashionSweden51-200 Employees

It might seem quite odd that a brand which breathes summer and heat straight through comes from one of the coldest countries in the world, Sweden, placed in the very north of Europe. But after yearly vacation trips to Barcelona, OAS was born as a reaction towards the Swedish winter and as a wish to create the feeling of vacation all year around.
 
OAS was brought to the world by its founder, Oliver Lundgren, back in 2010 and has ever since delivered vacation year around in the shape of beachwear encouraging the Swedes to see the light in the dark Swedish winters. The assortment originated with espadrilles but was soon joined also by swimwear to achieve the full range of beachwear and become the go to brand for Swedish travelers.
 
Today there are not only travelers from Sweden that appreciate OAS and the goods brought by us. OAS is represented in markets all over the world, spreading the joy of vacations much further than the cold borders of Sweden.
 
We will never stop supplying the best goods for your vacations, and if you want to follow the journey of ourselves and our vacation year around you can do so at @oascompany.

Section iconCompany Overview

Headquarters
Bondegatan 21, Stockholm, SE
Stock Symbol
WLL
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    OAS's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    OAS's revenue is estimated to be in the range of $10M$25M

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