Market Leadership Obilet.com dominates the travel booking market in Turkey and the surrounding region, with over 40 million transactions annually and a strong B2B and B2C presence, indicating significant consumer trust and potential for expanding new travel-related services.

International Expansion With ongoing efforts to grow abroad, Obilet presents opportunities to offer localized travel solutions or integrated travel packages in new markets, appealing to both regional and global travelers.

Technological Edge Leveraging advanced tech stack including React, PWA, and Java, Obilet is well-positioned to integrate additional digital services or enhance user engagement, creating cross-selling opportunities for hotels, car rentals, and travel accessories.

Acquisition Potential Following BlaBlaCar’s acquisition of Obilet, there are prospects to collaborate on joint marketing efforts, develop combined services, or explore joint ventures to tap into a broader customer base in intercity and international travel.

Financial Scale With revenue estimates up to $1 billion, Obilet is a sizable platform that can support enterprise-level partnerships, such as integrated loyalty programs or premium travel packages, appealing to high-value travelers and corporate accounts.