Strategic partnerships Leverage OBIX’s existing collaborations and regional expansions such as the Dubai Health partnership and Nordic integration to position for cross-border perinatal data solutions and EHR interoperability offerings with hospitals adopting EPIC and similar systems.

AI and process Target multiple healthcare operators with OBIX’s AI and process transformation leadership appointment to pitch advanced analytics, decision support, and workflow optimization for perinatal care and data management.

EHR integration Highlight the OBIX system’s scalable integration with hospital EHRs as a key differentiator when approaching large health systems seeking unified perinatal data, analytics, and bedside monitoring across departments.

Regional expansion Position OBIX as a regional leader in the Middle East and other markets via existing Middle East upgrades and Nordic collaborations, targeting health systems looking to modernize perinatal IT with proven global deployments.

Growth funding signal Use the parent company backing and revenue scale in the tens of millions to reassure buyers about vendor stability, long-term support, and roadmap investments in AI, cloud, and integration capabilities.