Expansion momentum OBRAMAX is rapidly expanding its footprint in Brazil with 11 new points of sale since 2024 and ongoing growth of Bricoman in Poland, signaling increasing demand for one-stop wholesale construction materials and opportunities for sales reps to engage new store managers and procurement leaders.

Supply chain optimization The partnership with RELEX Solutions for supply chain optimization indicates a focus on efficient inventory, forecasting, and replenishment, presenting openings for selling complementary logistics services, analytics tools, and vendor-managed inventory arrangements.

Tech-enabled selling A diverse tech stack (Hotjar, Microsoft Clarity, Apache Kafka, Google Cloud, WhatsApp Business, ChatGPT) shows readiness for data-driven marketing, customer engagement, and digital sales enablement, creating opportunities to propose CX improvements, automation, and personalized outreach workflows.

Group Adeo backing As part of the Adeo group, Obramax benefits from scale, shared best practices, and capital for growth, suggesting cross-sell potential across Adeo brands and collaborative procurement programs to secure favorable terms and expanded product assortments.

Market positioning Positioned as the first atacarejo de materials de construção with broad technical range, Obramax targets professionals and end-consumers alike, offering multi-channel access and competitive pricing, which creates openings for value-added services, training programs, and loyalty initiatives to deepen penetration in small to mid-size projects.