Insights

Strategic Partnerships Obsess has established strategic partnerships with well-known brands like e.l.f. Cosmetics, J.Crew, Benefit Cosmetics, and Loveamika, allowing for collaboration on exclusive digital shopping experiences. Leveraging these partnerships can open doors for cross-promotional opportunities and joint campaigns to expand the customer base.

Technology Adoption Obsess utilizes advanced technology such as AI-powered virtual experiences and patented 3D rendering technology. Companies seeking innovative solutions for enhancing customer engagement and digital sales strategies can benefit from integrating Obsess's technology into their platforms to provide a cutting-edge shopping experience.

Market Expansion With Obsess's virtual experiences gaining popularity and being featured in major publications like Forbes and CNBC, there is a growing market demand for immersive e-commerce solutions. Sales professionals can capitalize on this trend by targeting industries beyond fashion, beauty, and CPG to offer tailored virtual experience solutions.

Acquisition Opportunity Following its acquisition by Infinite Reality, Inc. for $3 billion, Obsess is poised for further growth and expansion. Sales professionals can explore partnership opportunities with Infinite Reality to leverage Obsess's technology and expertise for creating customized virtual experiences tailored to new markets and industries.

Competitive Advantage Obsess's successful track record of launching over 350 virtual stores for leading brands provides a competitive edge in the market. Sales development representatives can highlight Obsess's proven results and case studies to demonstrate the effectiveness of immersive virtual experiences in driving customer engagement and increasing brand loyalty.

Obsess Tech Stack

Obsess uses 8 technology products and services including Site Kit, InVision, jQuery Migrate, and more. Explore Obsess's tech stack below.

  • Site Kit
    Analytics
  • InVision
    Cad & Graphics
  • jQuery Migrate
    Javascript Libraries
  • Open Graph
    Miscellaneous
  • Webpack
    Miscellaneous
  • three.js
    Programming Languages
  • Greenhouse
    Recruitment Marketing
  • Google Tag Manager
    Tag Management

Media & News

Obsess's Email Address Formats

Obsess uses at least 1 format(s):
Obsess Email FormatsExamplePercentage
First@obsessar.comJohn@obsessar.com
69%
FirstL@obsessar.comJohnD@obsessar.com
21%
Last@obsessar.comDoe@obsessar.com
8%
FirstLast@obsessar.comJohnDoe@obsessar.com
2%

Frequently Asked Questions

Where is Obsess's headquarters located?

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Obsess's main headquarters is located at New York, New York 10013 US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Obsess's official website and social media links?

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Obsess's official website is obsessar.com and has social profiles on LinkedIn.

How much revenue does Obsess generate?

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As of January 2025, Obsess's annual revenue reached $15M.

What is Obsess's NAICS code?

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Obsess's NAICS code is 5112 - Software Publishers.

How many employees does Obsess have currently?

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As of January 2025, Obsess has approximately 67 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: A. O. R.Chief Technology Officer: J. M.Head Of Strategic Business Development: A. A.. Explore Obsess's employee directory with LeadIQ.

What industry does Obsess belong to?

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Obsess operates in the Software Development industry.

What technology does Obsess use?

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Obsess's tech stack includes Site KitInVisionjQuery MigrateOpen GraphWebpackthree.jsGreenhouseGoogle Tag Manager.

What is Obsess's email format?

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Obsess's email format typically follows the pattern of . Find more Obsess email formats with LeadIQ.

How much funding has Obsess raised to date?

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As of January 2025, Obsess has raised $500K in funding. The last funding round occurred on Jul 13, 2022 for $500K.

When was Obsess founded?

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Obsess was founded in 2017.
Obsess

Obsess

Software DevelopmentNew York, United States51-200 Employees

Obsess creates AI-powered virtual experiences that increase customer engagement, brand loyalty & conversion. We have launched 350+ virtual stores and experiences for leading brands such as Ralph Lauren, J.Crew, Crate & Barrel, Corona, Unilever, L'Oréal, Revlon, Mattel, NBCUniversal & more—empowering companies in fashion, beauty, CPG, real estate and beyond to amplify campaign activations, innovate brand marketing and enhance digital sales strategies.

We are creating the next-generation e-commerce interface, an engaging, discovery-driven 3D experience that mimics IRL shopping. Virtual experiences incorporate essential e-commerce functionality such as add to cart, and include additive interactive features such as product customization and gamification.

Our patented, enterprise-grade 3D rendering technology is the backbone of the Obsess platform. Obsess virtual experiences are built for cross-platform distribution so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and headset devices like Apple Vision Pro and Meta Quest. 

Obsess’ technology has been featured in Forbes, CNBC, Fast Company, Wall Street Journal, TechCrunch, VentureBeat, Vogue Business, WWD, Business of Fashion, Glossy, AdAge and more.

Our company is headquartered in New York City, with additional offices across the U.S. and Europe. 

—

Why immersive experiences? Simple. We live in a world that is 3D. 

Today, immersive technologies are on the brink of rapid advancement—particularly with the continuous enhancement of processors and the acceleration of network speeds worldwide. The integration of 3D digital interfaces, inherently more intuitive and closely resembling human real-life interactions, will expand across the internet extensively, going beyond mere shopping experiences.

Section iconCompany Overview

Headquarters
New York, New York 10013 US
NAICS Code
5112 - Software Publishers
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $500K

    Obsess has raised a total of $500K of funding over 5 rounds. Their latest funding round was raised on Jul 13, 2022 in the amount of $500K.

  • $10M$50M

    Obsess's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $500K

    Obsess has raised a total of $500K of funding over 5 rounds. Their latest funding round was raised on Jul 13, 2022 in the amount of $500K.

  • $10M$50M

    Obsess's revenue is in the range of $10M$50M

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