VR commerce expansion Obsess is actively deploying immersive, AI-powered 3D storefronts across fashion, beauty, and CPG brands with notable recent partnerships (e.l.f., Benefit, J.Crew, Amika). This indicates growing demand for branded virtual shopping experiences that drive engagement and conversions, presenting upsell opportunities with current clients seeking deeper virtual footprints.

cross-platform reach The platform supports web, mobile, Roblox and headset devices including Apple Vision Pro and Meta Quest, offering multi-channel activation. This enables selling points around omnichannel strategies, licensing, and scalable experiences for brands aiming to reach diverse audiences and device ecosystems.

enterprise-grade tech Obsess utilizes patented 3D rendering technology and supports essential e-commerce functions with customization and gamification. Potential upsell to larger brands seeking robust, secure, and interactive shopping experiences, plus opportunities to expand with additional modules and analytics.

industry traction A strong client roster (Ralph Lauren, J.Crew, Crate & Barrel, L’Oréal, Revlon, NBCUniversal) and significant press coverage signal credibility and growth velocity. This creates cross-sell opportunities with existing clients and a leverage point for expanding into adjacent segments like real estate, beauty, and consumer goods.

market signaling Market research collaborations and press around immersive investments show brands plan to increase spend in immersive experiences. Sales teams can align offerings with brands’ strategic pivots toward experiential commerce, providing package deals, pilots, and ROI-focused proposals to capitalize on anticipated budget increases.