SBA EDWOSB status Leverage Obsidian’s Economically Disadvantaged Women Owned Small Business certification to target agencies and primes that prioritize EDWOSB suppliers, potentially unlocking set-aside opportunities and enhanced procurement preferences.

Heritage and durability Highlight the long-standing product lines dating back to 1916 to position as a trusted supplier for durable workholding, material handling, and precision grinding solutions, appealing to manufacturers seeking proven performance.

Brand portfolio Use the brand ecosystem (Arter Precision Grinding Machines, Magna-Lock USA, MagnaLift, Power-Grip) to prospect across multiple OEM and aftermarket needs, offering bundled or cross-sell opportunities across tooling, equipment, and spare parts.

Tech stack advantage Capitalize on existing digital channels (Google Ads, WordPress, HubSpot, Google Cloud) to run highly targeted campaigns toward end-market manufacturers, drive inbound inquiries, and nurture SMB leads with content focused on durability and value.

Growth potential Position Obsidian as a scalable supplier for small-to-midsize manufacturers with revenue in the one to ten million range, aligning outreach to mid-market buyers and contract manufacturers seeking reliable, small-batch or repair services and OEM spare parts.