Target Customer Base Ocean Watersports primarily serves families, individuals, and large groups including corporate team-building events, presenting opportunities for customized group packages and loyalty programs aimed at repeat customers and corporate clients.

Expansion Potential With a revenue range of up to ten million dollars and a modest team size, the company could benefit from scalable marketing strategies and new experiential offerings to boost bookings and attract a broader tourist demographic.

Digital Engagement Utilizing tools like Google Analytics and WordPress suggests an active online presence, providing opportunities for targeted advertising, online booking enhancements, and data-driven marketing campaigns to increase customer engagement.

Local Market Focus Situated on Myrtle Beach with a strong seasonal tourism flow, Ocean Watersports can leverage regional partnerships and seasonal promotions to maximize revenue during peak visitor periods.

Trend Alignment Offering popular water activities such as parasailing and jet skis aligns with current tourism trends emphasizing adventure and experiential tourism, presenting possibilities for cross-promotions or expanding into related marine adventure services.