Historic preservation demand Target stakeholders involved with historic properties, districts, and landmarked structures in Austin and Central Texas. Position O’Connell Architecture as a trusted partner for rehabilitation, code compliance, and construction administration to maintain historic integrity while meeting modern standards.

Boutique firm scale Leverage the small team size (2-10 employees) to offer highly personalized service, rapid response times, and flexible engagement models for niche historic projects, while positioning for referrals from larger firms handling broader portfolios.

Award-winning credibility Highlight Tere O’Connell’s 30-year track record and award-winning preservation expertise to win bids with institutions, municipalities, and private developers seeking proven experience in complex historic projects.

Regional market focus Concentrate business development efforts on Austin and Central Texas, where the firm’s specialized knowledge in local preservation codes, districts, and landmarks aligns with public and private sector opportunities and incentive programs.

Digital presence leverage Utilize listed tech stack and online channels to attract inquiries, optimize visibility for preservation services, and nurture prospects through a tailored content approach that communicates design conservation, sustainability, and long-term asset value.