Specialized Expertise O’Connell Architecture's focus on historic preservation and landmark rehabilitation presents opportunities to collaborate with government agencies, historical societies, and non-profit organizations seeking expert guidance on preservation projects.

Regional Focus With a primary presence in Austin and Central Texas, there is potential to expand services to nearby cities and regions experiencing growth and redevelopment of historic districts, providing tailored preservation solutions.

Modern Technology Use Utilizing advanced web and design tools indicates a readiness for innovative solutions, suggesting potential for offering cutting-edge digital modeling, virtual consultations, or sustainable renovation strategies to clients.

Size & Flexibility As a small firm with 2-10 employees, O’Connell Architecture can offer personalized, flexible services, appealing to clients seeking boutique preservation firms for customized historic property projects.

Market Positioning Operating within a competitive landscape with firms of similar size and revenue, there's an opportunity to differentiate through specialized preservation expertise, certification, and a strong regional reputation to attract institutional and high-end clients.