Small-scale IT Target potential enterprise digital health clients by emphasizing cost-effective IT services and managed infrastructure solutions for organizations with limited IT staff or single-digit headcounts.

Healthcare IT Position as a specialist for health IT environments, leveraging familiarity with security, directory services, and cloud-based management to appeal to healthcare providers seeking compliant, reliable IT operations.

Partnership Potential Leverage historic collaboration networks (OD A and OAGE relationship) to open partnership channels with academic health programs and regional health networks that may require IT support and student-oriented tech initiatives.

Cloud and Security Highlight proficiency in core tech stack (Cloudflare, VMware, Microsoft Active Directory, Exchange, Cisco/Meraki) to offer cloud security, network optimization, and end-user compute management for mid-market clinics.

Growth Levers Propose scalable IT solutions and managed services to align with peers in the market with higher revenue levels, using a value-based approach to demonstrate ROI in cost savings, uptime, and compliance for health services.