Insights

Innovative Virtual Engagement Offbeat's pioneering work in virtual influencers and interactive virtual spaces like Virtual Clubhouse presents opportunities for brands seeking cutting-edge digital activism and immersive experiences to connect with younger audiences.

Social-First Marketing Expertise Their proven ability to generate large followings across social media platforms such as TikTok, Twitter, and Instagram enables potential clients to leverage Offbeat’s influence-driven marketing strategies to enhance brand awareness and engagement.

Targeted Cultural Outreach With a focus on brands intersecting lifestyle, entertainment, and culture including Netflix, McDonald's, and Diageo, Offbeat offers tailored campaigns that resonate deeply with the social-first generation—ideal for brands aiming to deepen cultural relevance.

Technology & Innovation Leadership Utilizing advanced tech like bespoke AR lenses and virtual human brokerage, Offbeat can support brands interested in integrating innovative media technologies and virtual content creation into their marketing or product experiences.

Growth and Partnership Opportunities Recent strategic hires and partnerships, such as with NeoReach, highlight their expanding influence and credibility in the creator economy, signaling opportunities for collaboration with brands looking to amplify their digital and influencer marketing efforts.

Offbeat Tech Stack

Offbeat uses 8 technology products and services including Google Ads, Facebook Pixel, Adobe Premiere Pro, and more. Explore Offbeat's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Google Drive
    Document Management Systems
  • Microsoft Excel
    Editors
  • Mailchimp
    Email
  • Upwork
    Human Resources
  • jQuery
    Javascript Libraries

Offbeat's Email Address Formats

Offbeat uses at least 2 format(s):
Offbeat Email FormatsExamplePercentage

Frequently Asked Questions

Where is Offbeat's headquarters located?

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Offbeat's main headquarters is located at Atlanta, GA 30318 US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Offbeat's official website and social media links?

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Offbeat's official website is offbeat.xyz and has social profiles on LinkedIn.

How many employees does Offbeat have currently?

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As of October 2025, Offbeat has approximately 30 employees across 5 continents, including North AmericaAsiaEurope. Key team members include President: T. S.Managing Director: S. S.Bim Manager: Z. M.. Explore Offbeat's employee directory with LeadIQ.

What industry does Offbeat belong to?

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Offbeat operates in the Online Audio and Video Media industry.

What technology does Offbeat use?

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Offbeat's tech stack includes Google AdsFacebook PixelAdobe Premiere ProGoogle DriveMicrosoft ExcelMailchimpUpworkjQuery.

When was Offbeat founded?

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Offbeat was founded in 2018.

Offbeat

Online Audio and Video MediaGeorgia, United States11-50 Employees

Offbeat is able to reach the social-first generation through innovative, owned media properties and can generate fandom through their 1B+ follower network across social media through meme marketing, TikTok influencer activations, custom sound creation, bespoke AR Lens creation, and virtual influencer brokerage and creation.

They do this for some of the world’s biggest brands, specifically the brands that sit at the intersection of lifestyle, entertainment, and culture, including Netflix, Universal Music Group, Warner Music, Twitch, TikTok, Hooters, McDonald's, Cheesecake Factory, and Diageo.

Offbeat began by disrupting traditional media and social media marketing industries by offering brands a far more organic way of reaching the younger generations who were spending their time in news feeds rather than watching TV. Offbeat has since been disrupting the world of influence and fame by pushing the virtual influencer industry forward. Offbeat has done this through VirtualHumans.org, brokering relationships between virtual influencers and brands, and by creating complete bespoke virtual beings for their owned properties and with brands across the globe.

Offbeat’s deep and long understanding of the younger generation is what has kept them leading their industry since day one and is why their founding team was some of the first to have millions of followers across accounts on Twitter, then Instagram, then Snapchat, then TikTok. This is also how they became pioneers of the virtual influencer industry, with the best tech to create virtuals.

Offbeat is based in Atlanta, Georgia, and is backed by investors such as Mark Cuban and Atlanta Ventures.

Are you ready to reach the digital generation? Visit our website and let's chat.

Section iconCompany Overview

Headquarters
Atlanta, GA 30318 US
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Offbeat's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Offbeat's revenue is estimated to be in the range of $1M$10M

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