Boutique Growth Ohana Events operates as a boutique planning and design firm with a dual city presence (Chicago and Miami) and a small team. This suggests high-touch service and potential for premium, customized offerings to higher-spend clients, including luxury weddings, corporate galas, and destination events.

Cross‑Market Expansion With offices in Chicago and Miami and experience across weddings, corporate events, and destinations, there is an opportunity to cross-sell to existing clients across markets and expand into adjacent areas such as healthcare, sports, or nonprofit galas that require design-forward event experiences.

Tech‑Enabled Efficiency The tech stack includes WordPress, Showit, and development tools, indicating a potential to enhance digital lead capture, client portals, and proposal automation. Investing in a streamlined CRM, integrated scheduling, and virtual event capabilities could improve conversion rates and client experience.

Financial Upsell With reported annual revenue in the 1–10 million range and a lean team, there is room to introduce tiered service packages, add-ons (design-only, day-of coordination, production services), and preferred vendor partnerships to increase average deal size.

Competitive Position Operating among firms like Easton Events and Laurie Arons Special Events, Ohana Events should emphasize unique design aesthetics, personalized service, and local market knowledge in Chicago and Miami to differentiate in a competitive landscape and win higher-tier corporate and wedding clients.