Policy & Advocacy OCW is a small to mid-sized farming association with active checkoffs, a growing advocacy arm, and recent hires in policy and communications. This indicates ongoing needs for stakeholder engagement, digital advocacy tools, and targeted messaging to policymakers and funders to sustain and expand funding for research and market development.

Marketing & Education The organization operates two checkoffs focused on market development and education, suggesting opportunities to sell marketing automation, audience segmentation, content creation, and education platforms that enhance reach to growers and industry partners.

Digital Transformation Current tech stack includes WordPress, Adobe Creative Cloud, and analytics/monitoring tools, signaling a readiness for advanced digital campaigns, website optimization, CRM/marketing automation, and data-driven outreach to members and farmers.

Talent & Growth Recent hires in policy, communications, and an intern program point to capacity expansion and new initiatives; sales opportunities exist for training, membership software, communications platforms, and policy engagement solutions that scale with growth.

Industry Partnerships Active involvement with academic funding and industry groups, plus recognition as a notable PAC, indicates potential for partnerships with agribusiness tech providers, research collaboration platforms, and sponsorship or grant management tools targeting agricultural associations.