Strategic Partnerships OkCupid has a track record of forming strategic partnerships with companies like Photoroom, Opendoor, and Ocean Spray. Leveraging these existing partnerships and seeking out new ones in related industries could open up avenues for collaboration and mutual growth.

Innovative Campaigns Launching innovative campaigns like 'Erase Your Ex' showcases OkCupid's creativity and ability to engage users with unique offerings. Sales development representatives can use such campaigns as conversation starters to attract new users and retain existing ones.

Technology Integration OkCupid utilizes a diverse tech stack including Taplytics, Parse.ly, and React, enabling them to stay at the forefront of technological advancements. Highlighting the technological prowess of the platform can be a key selling point to tech-savvy users and potential partners.

Global Outreach Operating in over 110 countries, OkCupid has a broad international presence. Sales development teams can capitalize on this global outreach by tailoring sales strategies to specific regions and demographics, tapping into a diverse user base.

Market Expansion With revenue between $10M - $50M and recent investments, OkCupid is in a position for potential market expansion. Identifying growth opportunities in untapped markets or niche segments can be a lucrative sales strategy for business development professionals.