International Growth Old City recently appointed Rory Hills to lead its London office as part of an international expansion plan, signaling openness to cross-border fundraising. This presents an opportunity to collaborate on UK and EU LP sourcing, local regulatory navigation, and joint placement campaigns that leverage the firm’s track record.

Niche Fundraising Model The firm focuses on niche asset managers and three stakeholders: managers seeking capital, sophisticated institutions and family offices, and independent placement agents, suggesting a ready-made channel for specialized fundraising partnerships, co marketing arrangements, and a dedicated investor outreach program.

Credible Track Record With 20 billion dollars placed since 2006, Old City has demonstrated credibility and longstanding investor relationships, making it a strong candidate for premium investor relations services, tailored reporting for sophisticated LPs, and access to exclusive deal flow or co investment structures.

Digital Marketing & Tech The tech stack shows emphasis on Webflow, SEO tools, and marketing plugins, indicating room for optimization of digital fundraising funnels. Potential offerings include marketing automation, investor portal enhancements, SEO driven lead generation, and data driven analytics to improve investor reach.

Strategic Partnerships As a smaller yet growth-focused firm in the private markets space, Old City can benefit from strategic partnerships with placement networks, fund service providers, and cross platform distribution to scale capital raising. Potential services include partnership program design, compliance support, and event driven co marketing.