Luxury Hospitality Appeal As a five-star resort with a strong focus on golf, spa, and fine dining, the Old Course Hotel attracts high-net-worth individuals seeking premium leisure experiences, presenting opportunities for luxury service providers and premium lifestyle brands.

Recent Expansion Activity The hotel is actively expanding its workforce by creating over 60 new jobs, indicating ongoing growth and potential infrastructure development that could benefit suppliers and service vendors in hospitality, staffing, and event planning sectors.

Technology Integration Utilizing a diverse tech stack including digital marketing and content management tools, the hotel demonstrates an openness to innovative marketing solutions and digital engagement, offering opportunities for tech providers focusing on customer experience enhancement.

Award-Winning Reputation Recognition as a top wedding venue and tourism employer enhances its market positioning, making it a prime partner for wedding planners, event management companies, and branded experience providers aiming to target luxury and event clientele.

Strong Market Position With reported revenues between 10 million and 25 million dollars and established brand recognition in St Andrews, the hotel offers potential for collaboration with premium brands in luxury goods, wellness, and exclusive hospitality experiences seeking to enhance their visibility in this affluent market segment.