Luxury hospitality expansion The Old Course Hotel is a five-star luxury resort with ongoing enhancements to guest areas and a major refurbishment, signaling opportunities to upsell premium services, spa experiences, and exclusive event packages to high-value guests and corporate clients.

Wellbeing and dining focus Renowned golf, an award-winning spa, and exceptional dining establish strong cross-sell potential for premium wellness programs, spa memberships, chef-led experiences, and brand collaborations with luxury beverage offerings such as Veuve Clicquot.

Strategic ownership and assets Ownership by Kohler since 2004 and integration of Kohler products across the hotel and spa present opportunities for co-branded product launches, high-end bathroom and spa fittings campaigns, and targeted sponsorships or exclusive product showcases.

Talent and events pipeline Recent executive chef appointment, headcount growth and tourism employer recognition indicate a strong talent pipeline and demand for guest-facing experiences, ideal for sales of culinary experiences, private events, staffing solutions, and premium partner services.

Market positioning and growth Location in St Andrews with proximity to historic golf, a renowned course and coast, plus a sizable revenue base positions the hotel for corporate retreats, luxury group bookings, and event-driven revenue, including branded golf packages and exclusive experiences.