Luxury Golf Upsell Opportunity to market premium amenities and exclusive experiences such as spa packages, private golf lessons, and curated dining experiences to guests of the Old Course Hotel, leveraging its five-star positioning and iconic location.

Coalin Finn Tie-in Explore partnerships around the executive chef profile and kitchen operations, including high-end culinary events, private dining programs, and branded experiences that can be bundled with hospitality offerings to attract gourmet travelers.

Spa and Wellness Growth Cross-sell premium wellness services and spa product lines, potentially partnering with Kohler-installed amenities for co-branded spa experiences, retreats, and loyalty programs targeting well-being focused guests.

REFURBMENT Momentum Capitalize on ongoing enhancements to guest areas by offering adjacent services such as event hosting, corporate retreat packages, and sponsorship opportunities for the refurbishment rollout to attract groups and B2B partnerships.

Staff Expansion Opening Leverage upcoming headcount growth to propose managed services, training programs, and vendor partnerships for hospitality technology, staffing solutions, and guest experience enhancements that align with expansion plans.