Mid-market Roofing Target Old Dominion as a regional roofing contractor with an annual revenue in the mid range and a workforce of 11-50, indicating potential for both residential and small commercial projects and opportunities to upsell maintenance programs.

Financial Scale Leverage their $10M–$25M revenue band to position premium roofing and construction solutions, financing options, and bundled service offerings that fit mid-size contractor budgets while showcasing value through efficiency and durability.

Tech Enabled Engage with them around technology-enabled project management, estimating, and customer experience tools compatible with Microsoft 365, Formidable Forms, and web technologies to streamline bidding, scheduling, and seamless communication.

Growth Alignment Identify expansion opportunities in the Richmond, Virginia market by offering scalable roofing and construction services for both new installations and roof replacements, including maintenance plans to secure recurring revenue.

Competitive Position Position as a value-add partner against large incumbents by emphasizing personalized service, local expertise, and rapid response capabilities, while offering cost-effective materials and warranties to win mid-market projects.