Private Club Growth Target Old Elm Club as a boutique private golf destination with a mid-sized membership base. Given revenue in the 10-25M range and 11-50 employees, opportunities exist to offer premium services, exclusive partnerships, and member-facing technology enhancements to elevate member experience and drive ancillary revenue.

Digital Modernization Leverage their tech stack including AWS, Google Workspace, and website tools to propose scalable digital solutions such as member portal enhancements, event marketing automation, and secure, high-availability website and booking systems to improve operations and guest experiences.

Security and Compliance Highlight opportunities around security and compliance services aligned with their existing focus on HSTS and recaptcha. Offer reinforced web safety, data protection, and PCI-DSS or privacy compliance assessments to protect member data and club operations.

Strategic Partnerships Position as a gateway to expand the club’s reach through sponsorships, reciprocal memberships, and vendor programs with nearby peers in the Chicago area, leveraging proximity to larger clubs to attract new memberships and events.

Operational Efficiency Propose cloud-based productivity and collaboration improvements using Google Workspace and integrated workflows to streamline club administration, tee-time scheduling, event planning, and financial reporting for a leaner team.