Market scale Target mid-size insurance clients and brokerages seeking direct-to-consumer short-term and life coverage, leveraging Old Mutual iWYZE’s established backing and wide product suite to upsell bundled policies and cross-sell add-ons.

Technology leverage Position as a tech-forward insurer using AWS, Atlassian, OneTrust and analytics to offer streamlined online quoting, policy management, and personalized marketing, appealing to digital-first SMBs and broker partners.

Distribution leverage Capitalize on Old Mutual iWYZE’s direct-to-consumer model and reputable underwriters to win partnerships with digital marketplaces, financial advisers, and affinity channels seeking reliable short-term and life insurance solutions.

Growth signals Revenue bracket indicates scale with room to expand in adjacent insurance lines (gap cover, business insurance) and geographic or segment expansion, supported by a sizable workforce ready for new channels.

Customer trust Emphasize underwriting credibility and brand strength of Old Mutual group to overcome price sensitivity, offering competitive premiums with strong service and peace-of-mind messaging for families and small businesses.