Market Expansion Old Pal’s recent expansion into Maryland and Virginia indicates a strategic growth focus in new regional markets, presenting opportunities to introduce ancillary products such as packaging, retail solutions, or complementary lifestyle accessories to support their regional distribution.

Collaborative Innovation The company’s partnerships with renowned manufacturers like Pura and Cannabist highlight a willingness to collaborate on quality-focused products, suggesting potential for joint development of exclusive accessories, branded packaging, or co-branded merchandise appealing to their health-conscious and lifestyle-oriented customer base.

Product Diversification With the launch of THC-infused food products like the sugar in partnership with Babish, Old Pal demonstrates an openness to diversifying beyond flower into edibles and infused products, opening sales opportunities for suppliers of functional ingredients, packaging, and consumable accessories tailored to infused food markets.

Targeted Marketing Their tech stack including Klaviyo and Google Analytics suggests active digital marketing efforts focused on engaging a lifestyle-centric audience, creating opportunities to offer targeted marketing services, customized campaigns, or data analytics solutions to bolster their brand awareness and customer loyalty initiatives.

Quality and Accessibility Old Pal’s emphasis on providing quality, accessible cannabis products positions them as a key partner for brands specializing in premium packaging, branding materials, or retail environment solutions that enhance the consumer experience and reinforce their brand values of simplicity and community.