Niche Market Focus Old School Bagel specializes in traditional New York style water-boiled bagels, targeting customers seeking authentic, high-quality bagel products. This focus presents opportunities to partner with premium ingredient suppliers or introduce specialized toppings and beverages to enhance the customer experience.

Local presence Located in Oklahoma City with a modest team size, the company is well-positioned to expand its digital marketing efforts locally and leverage targeted campaigns via Google Ads and Google Analytics to increase foot traffic and sales.

Tech Savvy Operations Utilizing a modern tech stack including Google Ads, Microsoft 365, and Google Analytics indicates openness to adopting digital solutions. There is potential to enhance operational efficiency and customer engagement through innovative tools like POS integrations or customer loyalty apps.

Market Positioning With revenue estimates between 1 million and 10 million and a competitive landscape including regional and national brands, Old School Bagel can explore strategic partnerships or menu innovation to carve out a distinctive niche and attract loyal customers.

Growth Potential Given the emerging trend of casual dining and specialty breakfast offerings, there are opportunities to develop franchise models, expand menu options, or open additional locations to accelerate growth and increase market share within the regional fast-casual segment.