Community Engagement Old Town Hot Springs actively participates in community events, such as hosting free admission days and appreciation events, indicating strong local engagement and opportunities to offer customized membership packages or community-based wellness programs.

Renovation Initiatives The recent capital campaign to upgrade pools and aquatic facilities suggests openness to investing in innovative amenities or technology solutions that enhance visitor experience and operational efficiency, creating sales opportunities for modern management or environmental systems.

Wellness & Fitness Expansion With a broad suite of health, fitness, and recreational offerings including fitness classes, aqua parks, and ski fitness programs, there is potential to cross-sell digital health platforms, booking systems, or new fitness technology to support ongoing program growth.

Revenue Potential The company's substantial revenue range of $10M to $25M indicates a sizable customer base and budget capacity for premium wellness solutions, advanced marketing tools, or customer engagement platforms to further boost membership and visitor spend.

Technological Adoption Utilization of various tech tools like Google Tag Manager and FitVids.js indicates a digital-ready environment, presenting opportunities to upsell integrated analytics, user experience enhancements, or advanced data-driven marketing solutions tailored to attraction promotion.