Small team, local focus Target the Old Town Housing Authority as a small-scale organization with a lean staff, indicating potential value in affordable, easy-to-implement solutions and personalized support.

Policy and Security Emphasize compliance and security offerings (HSTS, X-XSS-Protection) that align with their WordPress-based site and public-facing portal, presenting services around secure website hosting, backups, and compliance reviews.

Cost-conscious profile With revenue in the low seven figures and a very small employee base, position affordable, tiered IT or software solutions designed for small municipal agencies or housing authorities.

Web tech stack Leverage familiarity with WordPress, MySQL, and common front-end libraries to offer modernization, plugin assessments, and optimization services that minimize disruption.

Growth and partnerships Identify potential expansion opportunities by referencing larger, nearby housing authorities with higher budgets to position bundled services (security, maintenance, data analytics, and tenant portal enhancements) as a scalable path for the authority's growth.