Geographic expansion Ole Smoky has recently opened its first South Carolina distillery and brewery experience in Myrtle Beach, signaling an opportunity to upsell distribution partnerships, on-site tours, and retail placements in the Southeast, plus potential cross-brand collaborations with Myrtle Beach tourism venues.

Product portfolio growth The introduction of Moonshine Minis and new flavors like Mint Choc Chip, Cookie Dough, Honeycomb, and Sparkling Moonshine Lemonades expands the product catalog for on-premise and off-premise sell-through, enabling targeted field sales into bars, restaurants, and retailers seeking premium, ready-to-drink formats.

Premium branding momentum Consistent recognition from Inc. 5000 and multiple industry awards enhances brand credibility, creating an opportunity to pursue premium shelf space, co-branding initiatives, and distributor incentives with retailers seeking award-winning spirits to differentiate their listings.

Experience-driven sales The Myrtle Beach distillery and Broadway at the Beach location offer experiential marketing avenues, including tastings and live events, which can be leveraged to drive direct consumer sales, loyalty programs, and wholesale sampling partnerships with nearby hospitality groups.

Digital and retail readiness A tech stack featuring NetSuite, Google Workspace, iCIMS, and email/commerce tools indicates scalable ops for B2B partnerships; leverage this to propose streamlined wholesale onboarding, partner portal integrations, and data-driven merchandising to boost distributor and retailer performance.