Acquisition by CareDx Olerup is a subsidiary of CareDx, Inc., a Nasdaq-listed company. Leveraging the resources of CareDx can provide cross-selling opportunities and access to a larger customer base.

Global Presence With offices in both Austria and the USA, Olerup has a strong international presence. This allows for expansion into new markets and better engagement with diverse customer segments.

Molecular Diagnostic Expertise Olerup specializes in molecular diagnostic products for HLA typing and antibody detection. Highlighting the company's expertise in cutting-edge diagnostics can attract customers seeking advanced solutions.

Strategic Tech Stack Utilizing technologies like jQuery, PHP, and Google Analytics, Olerup demonstrates a commitment to innovation. Positioning the company as tech-savvy can appeal to customers looking for modern solutions.

Market Differentiation In a market with competitors like IDbyDNA and Omixon, Olerup can differentiate itself through targeted sales strategies that emphasize personalized customer service and tailored solutions.