Local Market Presence Olivia Macaron's location in the heart of Georgetown positions it to attract a steady flow of local customers and tourists, creating opportunities for targeted marketing campaigns and collaborations with nearby businesses.

Expanding Catering Services The company's current focus on accepting catering accounts presents a growth avenue for sales efforts, especially by building partnerships with corporate clients and event planners in the Washington, DC area.

Diverse Product Offerings With up to 13 signature flavors and monthly specials, Olivia Macaron offers a broad range of products that can be leveraged for cross-promotion, seasonal promotions, and bundled catering packages to increase sales volume.

Digital Engagement Potential The use of social media pixels and a website indicates an active digital presence, which can be further expanded through targeted advertising and online promotions to boost customer engagement and online orders.

Growth and Revenue With revenue estimates between 1 million and 10 million dollars, there is significant potential for sales expansion and upselling opportunities within the premium dessert and beverage market segment locally and regionally.