Local heavy expertise Target residential and commercial customers in Minnesota, focusing on Anoka, Chisago, Isanti, Ramsey, and Washington counties where Olson’s operates and holds longstanding service history. Emphasize advanced onsite sewage treatment system installation, maintenance, and excavating capabilities as core offerings.

Family trusted Leverage the family-owned, long-standing legacy since 1954 to build trust with homeowners and local businesses. Position as a reliable, high-touch partner with a commitment to quality, safety, and community presence, backed by standardized training through the University of Minnesota and the Minnesota Pollution Control Agency.

Regulatory credibility Highlight rigorous training and compliance credentials to differentiate in a market sensitive to environmental standards. Use training partnerships to upsell maintenance contracts, system inspections, and regulatory-compliant upgrades for onsite sewer systems.

Service expansion opportunities Cross-sell between sewer services and excavating offerings to existing onsite system clients, and pursue municipal or commercial contracts for larger excavation or utility-related projects, leveraging the full-service portfolio.

Tech-enabled value Promote tech-friendly operations such as online scheduling, maintenance tracking, and transparent service histories. Emphasize reliable, efficient service delivery with modern processes to attract time-sensitive residential and commercial customers seeking dependable workmanship.