Conventions Growth The Olympia Resort is a mid-sized hospitality venue with over 45,000 square feet of function space and capacity to host events from 12 to 1200 attendees, indicating strong potential for expansion in corporate conferences, trade shows, and long-form retreats in the Wisconsin market.

Regional Footprint Located in Oconomowoc within the Lake Country area between Madison and Milwaukee, the property can target regional corporate clients, association meetings, and wedding groups seeking a convenient Midwest destination with scenic setting and access to recreational activities.

Customization & Experience With integrated hotel, spa, and conference services, there is cross-sell potential for bundled packages that include room blocks, spa experiences, and event catering, appealing to both leisure travelers and meeting planners seeking value-add opportunities.

Digital & Partnerships Current technology stack shows reliance on WordPress and WooCommerce; opportunities exist to enhance direct sales channels, optimize event bookings, and run targeted promotions through digital marketing integrations and enhanced content for group inquiries.

Financial & Growth Signals Reported revenue in the mid-range of tens of millions positions Olympia Resort as a credible target for regional corporate accounts and sponsorship collaborations; outreach could focus on scalable event programs, seasonal packages, and loyalty initiatives to attract repeat business.