Market Position Target downtown Omaha hospitality properties with similar tenure and demand drivers as the Omaha Marriott Downtown at the Capitol District, focusing on large-capacity meetings, conventions, and urban events to cross-sell Marriott solutions and event services.

Event & Meetings Leverage the hotel’s 17,500 sq ft of flexible meeting space and rooftop pool/amenities to upsell premium event packages, corporate retreats, and wedding-related services, while offering connected catering, AV, and concierge experiences.

Technology Enablement Position IT and operations enhancements around property management, guest experience, and data-driven marketing by offering integrated tech stack support, data analytics, revenue management tools, and guest engagement platforms compatible with existing systems like FlashStack, HP Enterprise, DBT, and Talend.

Brand & Partnerships Explore collaboration opportunities with Marriott corporate initiatives and sister brands (JW Marriott, Autograph Collection) for cross-brand promotions, loyalty programs, and co-branded campaigns leveraging the Capitol District’s anchor status and proximity to CHI Health Center Omaha and TD Ameritrade Park.

Revenue Growth Capitalise on the property’s mid-size footprint and revenue range by offering targeted B2B sales capex deals, group travel packages, and corporate contract renewals, while aligning with Marriott global revenue strategies to drive RevPAR gains and occupancy stability.