Market positioning OMD Portugal is a leading Omnicom Media Group agency in the Portuguese market with a track record of top national rankings (2017-2018) and a focus on delivering profitable, faster decisioning for clients, suggesting opportunities to cross-sell data-driven advertising solutions and strategic media partnerships.

Growth opportunities With a relatively small team (11-50 employees) yet broad capabilities across data, technology, content and activation, there is potential to upsell scalable services, analytics products, and integrated campaigns to mid-market brands seeking agile, cheek-to-cheek creative-media execution.

Recent churn risk Significant client and leadership changes in the region, including departures and partner shifts, indicate a window for renewal-focused conversations, highlighting opportunities to win back or expand with clients impacted by recent agency movements.

Expansion signals Active promotions and collaborations in Australia and partnerships in the UK suggest a willingness to partner on international campaigns and cross-border opportunities, presenting a path to propose global or multi-market media solutions for Portuguese clients with regional ambitions.

Technology enablement Adopting tools like Open Graph, OneTrust, Figma, Asana and analytics-oriented platforms signals readiness for data privacy-compliant, collaborative, tech-enabled campaigns — ideal for selling integrated martech, governance, and performance reporting solutions.