New Product Expansion Forbidden Foods has recently launched an Oat Milk Goodness product across 130 Ampol Foodary stores and its own ecommerce channels, presenting a ready-made cross-channel sales opportunity to retailers and distributors seeking plant-based dairy alternatives.

Acquisition momentum The company has executed acquisitions such as Blue Dinosaur and Oat Milk Goodness, signaling a growth strategy through brand consolidation and expanded snack and infant-friendly product lines that can be leveraged to upsell bundles and cross-promotions.

Multi-brand Platform With three brands covering infant to plant-based foods (Sensory Mill, FUNCH, Blue Dinosaur), there are multiple entry points for retailers and foodservice customers to diversify assortments and create category-adjacent promotions.

E-commerce Focus Strong direct-to-consumer and e-commerce capabilities combined with distribution partners offer opportunities to pilot wholesale programs, private label opportunities, and subscription models to drive repeat purchases.

International & Retail Reach National and international sales channels suggest potential for expanding into new markets through partnerships with retailers, online marketplaces, and specialty health food stores looking for plant-based and infant nutrition options.