Global OEMs Target industrial and commercial odor control buyers worldwide, leveraging OMI’s established brands Ecosorb, Fresh Wave IAQ, and Fresh Wave. Focus on distributors and national retailers (Grainger, Waxie, Jon Don, Target, Whole Foods, Ace Hardware) to expand channel partnerships and cross-sell across industrial, commercial, and consumer segments.

Sustainable Edge Highlight EPA Safer Choice recognition and awards across product lines to position as a sustainability-forward supplier. Emphasize odor control solutions with lower environmental impact to win bids in green building, facilities management, and municipal applications.

R&D Expansion Leverage recent and historical R&D investments (new Ecosorb 1300 series, 5,000 sq ft facility expansion in 2018) to pursue contracts requiring custom formulation, performance testing, and on-site pilots. Propose co-development for industry-specific odor and emission challenges.

Mid-market Focus With 51-200 employees and $50–$100M revenue, target mid-sized manufacturers, property managers, and facilities with recurring odor control needs. Offer bundled solutions across industrial, commercial, and consumer brands to increase average deal size and multi-year service potential.

Strategic Partnerships Capitalize on existing distribution and retail footprint; develop partnerships with automotive, asphalt, and cleaning sectors highlighted by recent Ecosorb 1300 launch at world asphalt. Explore co-marketing with retailers and distributors to accelerate penetration in new verticals and geographies.