AI Recruiting Your hotel relies on a large frontline workforce in a competitive hospitality market. The recent industry momentum around AI for recruiting signals a clear path to faster sourcing and better hire quality for high turnover roles. Present a tailored AI recruiting solution or services to help streamline candidate screening, accelerate time to fill, and improve retention for guest-facing positions.

HR Integration With SAP and Microsoft 365 already in use, there is an opportunity to harmonize HR, payroll, and incentive management in a single, integrated system. A unified HR suite can cut scheduling friction, improve labor cost control, and unlock data for better workforce planning, especially when paired with compensation tools.

Marketing Enablement Marketing and guest experience assets are already part of your toolkit via Highspot and other media channels. There is potential to enhance guest targeting and loyalty communications through marketing automation, digital asset management, and training content distribution, improving event promotions and service consistency.

Ops Integration Your ERP oriented approach opens doors for deeper platform integration with hotel operations. A modernized ecosystem that links property management, point of sale, revenue management, and CRM can drive smoother operations, smarter pricing, and a more seamless guest journey across bookings, events, and dining.

Event Growth Location in Boston near landmark destinations creates opportunities in corporate and social events. Focus on capturing meetings, weddings, and incentive groups by offering tailored event management, CRM driven lead nurturing, and loyalty packages to maximize group business and repeat visits.