Expansion Momentum Omni Viking Lakes Hotel, part of a rapidly expanding Omni portfolio with multiple new properties and renovations, presents opportunities to cross-sell meeting, event, and leisure packages to an expanding corporate and leisure client base.

Lux Leisure Packages With investments in spa, golf facilities, and a family-friendly Omni Kids program across properties, there is potential to upsell packaged experiences, wellness retreats, and family-centric events to high-value guests and corporate groups.

Sponsorship & Events The property’s alignment with Nordic-inspired branding and local flavor, plus a robust events ecosystem across Omni venues, creates opportunities to offer venue sponsorships, culinary showcases, and themed event experiences to attract corporate sponsorships and local partners.

Tech-Driven Sales Existing tech stack leveraging Cvent, Google Calendar, Snowflake, and analytics-ready tools supports targeted corporate group proposals, attendee management, and personalized marketing, enabling SDRs to craft data-driven outreach and proposals.

Growth Geography Omni’s aggressive geographic expansion including Mexico and resort destinations signals high propensity for multi-property itineraries and regional package deals, ideal for travel managers seeking consolidated bookings across Omni properties.