Merger Expansion The merger with Southside Bank in 2014 significantly expanded the company's presence across North Texas, East Texas, and the Austin area, providing enhanced product offerings and lending capacity. This presents a sales opportunity to leverage the expanded network and product range to attract new customers and increase market share.

Technology Adoption By utilizing a tech stack that includes Power BI, Salesforce, and Google, the company demonstrates a commitment to leveraging advanced technologies for efficient operations and customer engagement. Sales teams can capitalize on this by highlighting the innovative technology solutions offered to customers, showcasing a competitive edge in the market.

Key Personnel Changes Recent appointments of key executives like the Chairman, President, and Market Presidents signal strategic shifts in leadership. These changes can be leveraged by sales professionals to build relationships with decision-makers, understand the company's future direction, and tailor offerings to align with the new leadership's vision and goals.

Community Partnerships Partnerships with organizations like Chapel Hill ISD Education Foundation showcase the company's commitment to community development and financial empowerment programs. Sales representatives can leverage these partnerships to build a positive brand image, demonstrate corporate social responsibility, and attract customers who value community involvement.

Expansion into Houston The appointment of a Market President for North Houston indicates a strategic focus on expanding into new geographical markets. Sales teams can explore growth opportunities in the Houston area by targeting businesses and individuals in the region, showcasing tailored financial solutions, and leveraging the company's brand reputation to establish a strong presence.