Expansion through acquisitions Omnicom Media Group has recently acquired Flywheel Digital Limited for $835M, showcasing a strategic focus on expanding its digital commerce tech capabilities. This acquisition presents an opportunity for sales representatives to offer integrated advertising solutions to brands looking to leverage online storefronts effectively.

Leadership position in industry awards With Omnicom Media Group being recognized as a leader in global media management services by Forrester and securing top spots in Campaign Asia Agency awards, sales professionals can leverage this industry recognition to position the company as a trusted partner capable of delivering exceptional advertising services. Highlighting these accolades can help in attracting new clients seeking proven expertise.

Strategic hires for key positions The recent appointments of key personnel like Varuni Vij as Vice President and Dylan Mouratsing as UK Managing Director of Annalect data and analytics division demonstrate OMG's commitment to talent acquisition. Sales representatives can use these high-profile hires to showcase the company's dedication to innovation and expertise, positioning OMG as a forward-thinking partner for clients looking for fresh perspectives.

Innovative technology partnerships Omnicom Media Group's tech stack includes cutting-edge platforms like DoubleVerify, Amazon Advertising, and Microsoft Dynamics AX, indicating a focus on innovation and staying abreast of digital advertising trends. Sales development representatives can leverage these technology partnerships to pitch customized solutions to clients seeking advanced, data-driven advertising strategies for better engagement and ROI.

Top-tier leadership strategy The strategic hiring of industry leaders like Clare Peters as Chief Strategy and Effectiveness Officer and Charlie Ebdy as Chief Strategy Officer underscores OMG's emphasis on driving strategic vision and effectiveness. Sales professionals can use the expertise of these experienced leaders to position OMG as a company with a strong leadership backbone that can guide clients towards achieving their advertising goals effectively.