Strategic partnerships Omnicom Media collaborates across multiple agencies (OMD, Initiative, PHD, UM, Hearts & Science, Mediahub) and leverages the Omni Intelligence Platform, presenting a strong cross-sell opportunity for integrated media and data services to existing clients across Omnicom’s network.

Global scale With a 10,001+ employee base and revenue exceeding $10B, Omnicom Media offers large-scale media buying, global reach, and standardized processes, making it a compelling partner for multinational brands seeking consistent global media execution.

Data and tech Powered by the Omni Intelligence Platform and a tech stack including OneTrust, HubSpot, Google Analytics, and cloud providers, there is potential to upsell advanced analytics, privacy-compliant data collaborations, and performance marketing solutions.

Big accounts being won and lost Recent high-profile client movements include acquiring British Council and losing PepsiCo, indicating a competitive landscape with opportunities to win large global accounts and provide differentiated value in pitch scenarios.

Industry-ready campaigns Active campaigns around mental health partnerships and in-content advertising with measurable lift show readiness for brand-safe, purpose-driven, and content-led media solutions that resonate in evolving consumer landscapes.